Thursday, November 18, 2010

As brought to my attention by D.Hall of Monarchy...N°A Runway Presentation A/W 2011

...One of my friends from long, long ago in a time of punk, new wave and "Sk8 or Die" era, Dax Hall, part of the Monarchy brand clothing company in LA, is well aquainted with design. 





Involved and designing in a company that is well known for being a trendsetter in the male/female ecclectic apparel arena and most famous, since its inception, for their premium construction jeans. These jeans, constructed through a process using finely milled Japanese, European and American denim, are considered luxurious and are sought after. This fabrication and attention to pocket detailing has Ashton Kutcher, Rob Lowe, Jamie Kennedy, Jack and Kelly Osbourne and Good Charlotte as fans of Monarchy. Uniquely designed in its aesthetics, the use of quality materials, and comfort of fit are essential in the construction of a pair of well-loved jeans.







Dax is an inspiration to me, not only because he is a long-time friend and artist that is actually working in the field, but because he has an eye for design, as posted recently on Facebook.

N°A Runway Presentation A/W 2011





This collection by NoA is a nod to the 60s in its geometric, cutout construction as well as its contrasting collars, sleeves and seams.  The color palette of yellow, black, white, grey and tan also alludes to this time era of go-go dancers and mod Vespa -riding youth .  Soft fabrication, clean simple lines...A-Line coats with big, oversized buttons, motorcycle jackets and blazers with diagonals....a very focused and distinctive statement indeed.

As a side note, this 2011 collection seems to be in contrast of what was going on in London Fashion Week, 2011.  There, 70s type ruffles, soft pastels, metallics and beading were the trend.  An interesting contrast to this collection and outlines how globally and even locally, trends can vary .
Kudos, Dax, for the post.

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